耐克为何面临多年来最糟糕的表现?“乔丹年纪大了名气小了,NBA不再那么酷了,耐克失去了营销手段”“耐克热衷于为收集和转售鞋子的怪人制作鞋子,希望他们的鞋子成为NFT”
2024-07-06 平平躺平 5900
正文翻译



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评论翻译
@ForcefighterX2
Reason is simple: Michael Jordan is becoming older and less known to people, while the NBA is simply not that cool anymore. Thus Nike has lost it's biggest marketing method. That's it.

原因很简单:迈克尔·乔丹年纪大了,名气越来越小,而NBA也不再那么酷了。因此,耐克失去了它最大的营销手段。就是这样。

@duuhwinning6589
Only kind of interested in the SB line now lebrons suck, kds suck, kobes i guess will be strong, ja1 suck, book1 suck, pegasus is ugly, jordan is still ok in a way quality sucks and color blocking and story sucks !! Last lebron shoe that was innovative was the 19. Kyrie was fire up until the last two shoes !! So its prob Kobe and Jordan holding up nike now

我现在只对SB系列有点兴趣,勒布朗的鞋不好,KD的鞋也不好,科比的鞋我猜还会坚挺,JA1的鞋不好,Book1的鞋也不好,飞马系列的鞋外观丑陋,乔丹系列的鞋在某种程度上还可以,但质量不好,色彩搭配和故事性也不好!最后一款有创新的勒布朗鞋是第19代。欧文系列直到最近两代之前都很棒!所以现在可能是科比和乔丹系列在支撑着耐克。
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@AkashYadavOriginal
Nike is too busy making shoes for those weirdos who collect and resell shoes instead of wearing them. Their shoes are not at all durable instead they concentrate on making it look different and than sell it with the term I hate the most "linited drop". It feels like Nike wants their shoes to be NFTs.

耐克太忙于为那些收集和转售鞋子的怪人制作鞋子,而不是为了穿它们。他们的鞋子一点也不耐用,反而他们专注于让鞋子看起来与众不同,然后以我最讨厌的术语“限量发售”出售。感觉就像是耐克希望他们的鞋子成为NFT(非同质化代币)。

@BC21beats
This is cap all shoe brands are like this. It's the over hyping of shit with resellers buying everything that's killed interest

这是所有鞋类品牌的通病。过度炒作和转售商购买所有商品扼杀了人们的兴趣

@EthanRom
Used to be a Nike fan, but I haven’t seen a Nike shoe wow me in years. Then if there ever is some sort of interesting new release, it’s either some sort of limited run or special edition that get’s sold out and resold at outrageous prices. This kind of stuff has drove me to try other brands like Adidas and New Balance. Even if they have hype shoes, everything is still relatively accessible

我曾经是耐克的粉丝,但多年来我从未见过一款令我惊叹的耐克鞋。如果真的有有趣的新品发布,那要么是限量版,要么是特别版,卖光了又以离谱的价格转售。这类东西促使我尝试其他品牌,如阿迪达斯和新百伦。即使他们有炒作的鞋子,所有东西仍然相对容易买到
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@skenzyme81
Nike shoes are way too expensive given their middling to poor quality. The way Nikes are made, they should cost 40% less. Add in the bad vibes from their sweat shop abuse, and Nikes should cost 60%. Never again, Nike.

考虑到耐克鞋的质量中等偏差,它们的价格实在太贵了。按照耐克鞋的制作方式,它们的价格应该低 40%。再加上血汗工厂的恶劣影响,耐克鞋的价格应该低 60%。再也不买耐克鞋了。

@MrFoof82
It's why I always buy the "out of season" ones I like when they're marked down to $35-40/pair.

这就是为什么我总是在它们降价到每双 35-40 美元时购买我喜欢的“过季”产品。

@bfrost7
exactly, they're made of majority plastic and cheap materials and they don't last long. i'd rather just spend more money on quality shoes, leather shoes, then nikes.

确实,它们主要由塑料和廉价材料制成,而且使用寿命不长。我宁愿花更多的钱买优质鞋、皮鞋,而不是耐克鞋。

@bubba842
That's capitalism. Shitty products, high prices.

这就是资本主义。产品质量差,价格高。

@HammerStudioGames
People have been saying this crap for over 30 years, it's not a quality issue, customers don't care about quality. They care about design. Nike has been releasing shitty designs for years

人们已经说了 30 多年这种废话了,这不是质量问题,客户不在乎质量。他们关心的是设计。耐克多年来一直在发布糟糕的设计

@pondeify
nike quality is so bad now, i don't know how they got to this place

耐克现在的质量太差了,我不知道他们是怎么走到这一步的

@jerryreyes7186
and now Nike is making a lot of their shoes with recycled materials which is making the quality worse and they still got the nerve to keep charging regular price.

现在耐克很多鞋都是用回收材料做的,质量越来越差,还敢继续收正价。

@Snicfresh
Still outsell all the competitors in the world.

销量仍然超过世界上所有竞争对手。
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@HammerStudioGames
compared to when? You can't even answer because Nike's quality has been largely the same since the 90s.

和什么时候比?你甚至无法回答,因为耐克的质量自 90 年代以来基本保持不变。

@HammerStudioGames
you are speaking entirely out of your ass. Recycling doesn't lessen the quality of a material.

你说的完全是屁话。回收并不会降低材料的质量。

@theYT_moderator
"40%" "60%"
Lil bro clearly doesn't know economics ️
"40%" "60%"

小弟显然不懂经济学 ️

@freznc7505
depends on which shoe you get. Nike obxtively leads market in race shoes. Also have an amazing max cushion daily trainer in invincible run 3,

取决于你买哪双鞋。耐克在跑鞋市场中客观领先。此外,在无敌跑 3 中还有一款出色的最大缓冲日常训练鞋,

@marsbarzart
Companies like Nike keep forgetting that cruelty free applies to people too!
When you have 10 to 60 year-olds
Working $.10 for every $30 your shoes, your clothes, your packaging are gonna look & last like they were made for 10¢

像耐克这样的公司总是忘记,"零残忍"也适用于人!
当你让10到60岁的人以每30美元商品只赚10美分的工资工作时,你的鞋子、衣服、包装看起来和持久性就会像是只值10美分的产品。

@nickmcpimpson
"nice leather" and Nike shan't be used in the same breath. Nike chrome tans low quality leather and coats them in a layer of plastic and pigment that crease worse and don't last as long as a more natural leather

“好皮革”和耐克不能相提并论。耐克用铬鞣剂鞣制低质量的皮革,并在其表面涂上一层塑料和颜料,这样会更易起皱,而且不像天然皮革那样耐用

@ryansmithc
Sweat shop abuse? This goes for any brand that sources from third world countries. I don't think ppl care. It's the quality and price point that's most important

血汗工厂虐待?这适用于任何从第三世界国家采购的品牌。我认为人们不在乎。最重要的是质量和价格

@spacetoast7783
The quality and price point are not aligned with one another.

质量与价格并不相符。

@notamoonraker
In my experience owning different brands of shoes.. yes. Nike is overpriced & doesn't last long, less than 2 years the glue fell off. My Puma & Adidas shoes last more than 3 years and still counting & most importantly didn't cost the same as Nike does. Talking about comfiness, I prefer Skechers. And New Balance & Reebok are pretty underrated.

根据我拥有不同品牌鞋子的经验……是的,耐克定价过高且不耐用,不到两年胶水就脱落了。我的彪马和阿迪达斯鞋子穿了三年多,而且最重要的是,它们的价格并不像耐克那样高。说到舒适度,我更喜欢斯凯奇。而且新百伦和锐步相当被低估了。

@mrdinosaurproductions9507
Just buy them on resell markets, usually they’re way under retail

就在转售市场上买它们,通常它们的价格远低于零售价。
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@jarg8
Most Nike shoes should cost $30-40 USD at most. They're made to look at. That's it.

大多数耐克鞋最多售价 30-40 美元。它们就是为了好看而设计的。仅此而已。

@marsthepro3546
Your iphone should also cost 50% less but you pay for the brand everywhere

你的 iPhone 价格也应该降低 50%,但你到处都要为品牌买单

@mrdinosaurproductions9507
Explain how it actually costs Apple about 50% of what an iPhone costs to make it and they have worse profit margins than Samsung so if anyone should be paying less, it’s you

解释一下事实上,苹果的生产成本仅为 iPhone 的 50%,利润率也低于三星所以如果有人应该少付钱,那就是你

@aranduser
The world is getting smarter and poorer. No one really buys branded anymore, but the best value for money.

世界变得越来越聪明,却越来越贫穷。现在没有人真正购买品牌产品,而是追求性价比。

@mrdinosaurproductions9507
Some people buy brands because of the style. I like Nike quite a lot and I don’t think I’m rich and snob from buying from a corporation that makes the stuff I like. Also, a lot of the great value stuff you were proposing (Walmart, Amazon essentials, etc) are much larger corporations

有些人因为风格而购买品牌。我个人非常喜欢耐克,我不认为购买我喜欢的东西就意味着我富有或自大。此外,你提议的那些具有很高价值的商品(比如沃尔玛、亚马逊必需品等)也来自规模更大的公司。

@Sabundy
not really. It differs by degrees. It's always the same brands getting caught doing it. You do realise that there are differences in terms of how companies monitor and pay attention to this stuff. Nike clearly doesn't give a rat's @$$. Which explains why they get caught far more than anyone else using child labour in sweat shops.
Now you are dead right that the consumer doesn't care. That's 100% true. Otherwise they would punish Nike for it. Hell....Nike had the scandal of punishing their women athletes for getting pregnant by docking their pay considerably while advertising what a women centric brand they are.....and that didn't make women not buy Nike. So clearly marketing and brand image Trump's all other considerations. Except when it comes to virtue signalling over superficial nonsense apparently.

不完全是。这在程度上有所不同。总是相同的品牌被抓到做这些事情。你意识到公司在监控和关注这些问题方面存在差异。耐克显然不在乎。这解释了为什么他们比其他任何使用童工和血汗工厂的品牌被抓的次数都多。
现在你说的消费者不在乎是完全正确的。否则他们会因为这些行为而惩罚耐克。见鬼……耐克曾经因为削减怀孕女运动员的薪水而丑闻缠身,同时宣传他们是多么以女性为中心的品牌……而这并没有让女性停止购买耐克。所以很明显,市场营销和品牌形象胜过所有其他考虑因素。除非是涉及到表面的小事时的伪善信号。

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@Iquey
​ @CodigosJJ these does have a bougier market though that priorities light shoes for running and being on your feet all day. Hokas and Ons are popular where i live (i work somewhere that sells them) because we have a lot of techies who do yoga and go running so they don't get out of shape working their computer jobs, and hokas are popular with the medical field ppl too , like nurses who are on their feet all day.

不过,这些鞋确实有一个更高端的市场,优先考虑轻便的跑步鞋和全天站立的鞋子。 Hokas 和 Ons 在我居住的地方很受欢迎(我工作的地方有卖),因为我们有很多技术人员做瑜伽和跑步,这样他们就不会因为从事计算机工作而走形,而且 hokas 也很受医疗领域人士的欢迎,比如整天站立的护士。
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@Iquey
​ @HammerStudioGames yeah i after if anything recycling the scraps into the foam and rubber soles required rhem to innovate a bit to make sure the recycled material soles would have similar quality to the Virgin rubber/plastic soles. I like the trend of this as it makes the design unique too.

是的,如果将废料回收制成泡沫和橡胶鞋底,则需要他们进行一些创新,以确保回收材料鞋底的质量与原始橡胶/塑料鞋底相似。我喜欢这种趋势,因为它也使设计独一无二.
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@JohnSmith-op7ls
And why can they make like 600 different ones across all their markets at once? Because they cost nothing to make.
They’re basically fast fashion pretending to be premium

为什么他们可以同时在所有市场上生产 600 种不同的产品?因为它们的生产成本为零。它们基本上是假装高端的快时尚

@DigitalSamTV
Yes and I can buy extremely good quality copies fake Nike air max (So good to u can't even tell the difference and I have owned original ones as well). From Thailand , Vietnam etc for about $30 (Which is still a profit of at least $25 to ever selling them, has any cost $5 or less to make). The major issue is the extortion of cost that nike charges. They should really be selling these kind of trainers for about $50, and they would still be making a massive profit margin

是的,我可以购买质量极好的假耐克Air Max(好到你甚至分辨不出差别,而且我也拥有过正品)。来自泰国、越南等地,大约30美元(这仍然至少有25美元的利润空间,因为每双的成本可能在5美元或更低)。主要问题是耐克收取的过高价格。他们真的应该以大约50美元的价格出售这类运动鞋,这样仍然能获得巨大的利润空间。
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@vinceandrich4603
apple has Ferrari level profit levels. Unheard of for electronics.

苹果的利润水平堪比法拉利。这在电子产品领域前所未闻。

@Sean_neaS
For a sports shoe you need consistency and Nike doesn't have that. You buy a shoe and you like, then you go back for replacements and either the shoe isn't made anymore or you buy the same shoe and the quality is completely trashed.

对于运动鞋来说,你需要一致性,但耐克没有。你买了一双鞋,你很喜欢,然后你回去换一双,结果要么这双鞋不再生产,要么你买了同样的鞋,质量完全变了。

@ryanjoseph.51
also have the most inconsistent shoe sizing
same model, same size, different fit... like what???
my main sport is running and aside from alphafly and vaporfly, the other lineup are poor in quality... most notable is the zoomx foam getting busted from what users criticize
bought one and never purchasing from this brand again... overhyped, overpriced, trash tier quality
there are better options out there... don't get fooled by their aggressive marketing

它们还有最不一致的鞋子尺码
同一型号,同一尺码,不同的合脚度... 这是怎么回事???
我的主要运动是跑步,除了Alphafly和Vaporfly之外,其他系列的质量都很差... 最明显的是ZoomX泡沫容易破损,正如用户所批评的
我买了一双,再也不会购买这个品牌的鞋子了... 过度炒作,价格过高,质量低劣
还有更好的选择... 不要被他们激进的营销所迷惑

@ihorv44
Nike is the fashion brand. There is no need to produce for many years one model. Each year Nike gives a new generation which has much higher perfomance. I am ultramarathon runner and I have been wore Pegasus for last 7 years and I fully satysfy with evolution. Yes, Pegasus 35, 36 were awful, the 37 had bad durability but 33, 34, 38, 40 were amaizing. Hope new Pegasus 41 will be have such cool perfomance as it looks. In my opinion, the biggest drawback of the current Nike Running is the lack of T-shirts in the right colours to match the shoes. Because wearing a black T-shirt all the time is so boring

耐克是一个时尚品牌。没有必要多年来一直生产一个型号。每年耐克都会推出新一代产品,性能都有显著提升。我是一名超级马拉松运动员,过去7年我一直穿着飞马系列,我对它的演变非常满意。是的,飞马35、36款很糟糕,37款的耐用性差,但33、34、38、40款都非常惊人。希望新的飞马41款能像它看起来那样拥有出色的性能。在我看来,当前耐克跑鞋最大的缺点是缺乏合适颜色的T恤来搭配鞋子。因为一直穿黑色T恤实在太无聊了。

@TheJoe89jan
@ryanjoseph.51 actually, Adidas has the worse inconsistent size fitting

事实上,阿迪达斯的尺码不一致是最严重的

@DanielHomeImprovement
much worse quality in these last 5 or 7 years plus their shitty DEI politics .

过去 5 到 7 年里质量更差,再加上他们糟糕的 DEI 政治。
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@vndragonslayer1
problem with nike is the good shoe they make in limited quantities to drive profit off to trash garbage shoes that nobody wants.

耐克的问题在于,他们只生产有限数量的好鞋,以赚取利润,然后扔掉没人想要的垃圾鞋。

@Zwanzig92
My Nike Pegasus 38 were the most comfortable but firm shoes I ever wore and used them daily as well as for jogs. When they were stolen, I replaced them with the 39s and it was like a completely different shoe!

我的 Nike Pegasus 38 是我穿过的最舒适但最坚固的鞋子,我每天都穿,也用于慢跑。当它们被盗时,我换上了 39 号,感觉就像是一双完全不同的鞋子!

@BC21beats
@Sean_neaS lol no what brand has the same shoe five years later this is literally a problem across the whole industry not Nike but they always get the hate for no reason.

哈哈,不知道哪个品牌五年后还生产同样的鞋子,这实际上是整个行业的问题,而不是耐克的问题,但他们总是无缘无故地被人讨厌。

@RizzyWow
This! Nike made the Lunar Glides 8 for one year - legit the most comfortable shoe I've ever worn. I used to walk around London in those for 8+ hours and didn't have any pain. I could never find a suitable replacement.

就是这个!耐克为一年生产了Lunar Glides 8——真的是我穿过的最舒适的鞋。我过去常常穿着它们在伦敦走8个多小时,没有任何疼痛。我再也找不到合适的替代品。

@Lordtrainman
Nike buyers are getting old and switching to New Balance.

Nike 的购买者正在变老并且转而购买 New Balance。
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@JohnSmith-op7ls
Because Nike is a fast fashion company churning out thousands of SKUs a year but pretending to be premium.
They know what they sell is trash and won’t last but there’s more money in convincing people they always need a new style.

因为耐克是一家快时尚公司,每年生产数千个库存单位,却假装自己是高端品牌。他们知道自己卖的是垃圾,不会持久,但说服人们他们总是需要新款式更能赚钱。

@crosslix1493
Shoe companies change/upxe their model about once every six months so that's a wash with me. One consistent thing I've found with Nike is the shoes are very narrow. I can fit into a D width, sometimes E width on most competitors shoes, but Nike varies from a D to an EE or EEE when I try them on. And this is the same model that hasn't undergone any changes. I never by shoes though a direct-to-consumer channel as fit is too important.

鞋类公司大约每六个月就会更新他们的款式,所以对我来说这没什么区别。我发现耐克的一个一贯问题是鞋子非常窄。在大多数竞争对手的鞋子中,我能穿D宽度,有时甚至是E宽度,但当我试穿耐克时,它们从D变到EE或EEE。而且这还是同一款式,没有经过任何改变。我从不在直接面向消费者的渠道购买鞋子,因为合脚太重要了。
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@henrik1743
Then what should one buy? This is a trouble with every sports shoe especially..

那应该买什么呢?这是每个运动鞋都面临的问题。

@DerHalbeEuro
Exactly what they do with most of their running shoes line up. Constantly new models nobody even asked for that replaced the old ones that where often better

他们对大多数跑鞋系列的做法正是如此。不断有新的款式出现,甚至没人要求,取代了通常更好的旧款

@Cl0ckcl0ck
And the brand is in serious trouble. Totally not addressed here. They aren't a Victoria's Secret yet but they are getting there.

该品牌正深陷困境。这里完全没有提到。他们还不是维多利亚的秘密,但他们正在向那个方向发展。

@nickskier1
Same thing we are seeing in many companies like Boeing. Replacing CEOS that had backgrounds in the developing the product they sell, with just business/managment/sales focused people that only want to make money and don't give a shit about the product.

我们在波音等许多公司也看到了同样的情况。首席执行官不再具有开发其销售产品的背景,而是专注于业务/管理/销售的人,这些人只想赚钱,根本不关心产品。

@venomtailOG
Whatever happened post pandemic is what Nike needs to go back on. Prior to 2020 the quality was superb and now all my new Nike stuff always has QA issues. Because of that I've looked elsewhere and found like 6 other brands that make me have no need to look back at Nike. Ship's sailed.

疫情之后发生的一切都是耐克需要重新审视的。在2020年之前,耐克的品质是极好的,但现在我所有的新耐克产品总是有质量保证问题。正因为如此,我开始寻找其他品牌,并发现了大约6个其他品牌,它们让我没有必要再回头考虑耐克。船已经开走了。

@davianoinglesias5030
They shifted to maximizing shareholder value instead of making shoes

他们从生产鞋子转向最大化股东价值
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@userunknown7675
Yeah, in 2020 they went digital in order to be vallued as a tech company and right now they push volume (discounts be damned). 10 years ago I rarely saw big discounts on nike shoed. Right now half the nike shoes are discounted at major retailers and these retailers seem to be carrying new brands that occupy nike's price point as well.
And that should scare nike because it tells you that the stores are aware of how fickle nike is and that their customers either want a better quallity shoe in the 100-150 range or a similar quallity shoe but non brand in the 35-60 range.

是的,在2020年,他们进行了数字化转型,以便被视为一家科技公司,而现在他们正在推动销量(不惜打折)。10年前,我很少看到耐克鞋子有大幅折扣。现在,在大型零售商那里,有一半的耐克鞋子都在打折,而这些零售商似乎也在引进新的品牌,这些品牌占据了耐克的价格点。
这应该让耐克感到害怕,因为这说明商店知道耐克是多么的变幻莫测,他们的客户要么想要100到150美元范围内的更高质量鞋子,要么想要35到60美元范围内的类似质量的非品牌鞋子。

@sadisticD
That simple yet sad statement explains the basic plot of most companies that have gone backwards these days.

这句简单却又令人悲伤的话解释了如今大多数公司倒退的基本情节。
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@gauravbathija6783
Prices are too high for what you get. The quality is just not there. On top of that Nike alienate anyone like me who has slightly wide feet. I can wear literally any other brand comfortably except Nike and Puma. Their toeboxes are way too narrow.

价格太高,质量也参差不齐。最重要的是,耐克让像我这样脚稍宽的人望而却步。除了耐克和彪马,我几乎可以穿任何其他品牌的鞋都舒服。他们的鞋头太窄了。

@tiaxi6779
Nike is greedy for raising the retail price, but people now just don’t buy it, shoes are sitting and later they just sell them by discount

耐克贪婪地抬高零售价,但现在人们就是不买,鞋子被放着,后来他们就打折卖了

@yodatscrazy981
Reasons why Nike is failing
1. Over reliance on brand name
2. Much cheaper replica sneaker becoming more accessible
3. Ugly/Mediocre quality footwear
4. Boomer CEO Tech/NFT sales strategy (that always fails)
In general they are becoming ridiculously arrogant with the large marketshare they have, they expect that people will pay top dollar for anything that has a swoosh and they have pushed their luck so far that they are now having people walk away from the brand. Doesn’t help that sneakerheads are finally pivoting from the expensive shoes to good looking shoes. Scarcity won’t make up for an ugly product anymore and Nike needs to catch on to that.

耐克失败的原因
过度依赖品牌名称
更易获得的便宜仿制运动鞋
外观丑陋/质量平庸的鞋类
婴儿潮一代CEO的科技/NFT销售策略(总是失败)
总的来说,他们对自己的市场份额过于傲慢,他们期望人们会为任何带有勾勾标志的产品支付高价,并且他们已经太过分,以至于现在有人开始放弃这个品牌。无济于事的是,运动鞋迷们终于从昂贵的鞋子转向了外观好看的鞋子。稀缺性再也不能弥补一个丑陋产品的不足,耐克需要意识到这一点。

@goodcompanyman
The problem is that they have not been really making any high quality or innovative stuff at appropriate prices. All their new tech gears are way over-priced. Still beating those Jordan and ancient shoes to the ground
AND whenever there is a hot drop, it is essentially impossible to cop as limited stock is available online. I got all my heats by lining up at footlocker in the past couple of years and that is literally playing the waiting game, hoping people dont pick up. Consumers are constantly asking for what they want, but they have no interest in fulfilling them

问题在于,他们并没有真正制造出任何高品质或创新的产品,并且以合适的价格出售。他们所有的新技术装备都定价过高。我还在穿那些乔丹鞋和其他旧鞋。
而且每当有热门新品发布时,由于在线库存有限,基本上不可能买到。过去几年,我所有的热门鞋都是通过在Footlocker排队买到的,这简直就是在玩等待游戏,希望别人不要选走。消费者不断地表达他们的需求,但他们对满足这些需求没有兴趣。

@Sabundy
Asics has a running shoe line up that wipes the floor with Nike's line up imho. And Asics are more comfortable and durable too. Whats more Asics has been just as innovative in the last 2-3 years as Nike and with the MetaSpeed Sky Paris has absolutely matched Nike in the supershoe race. All while being a significantly smaller company.
Fun fact: Nike started out as an importer of Asics (then known as Onitsuka Tiger) shoes to the US. Phil Knight got a lot of the ideas for starting Nike upon visiting Asics in Japan and getting a tour of their company and meeting the founder of Asics Mr. Onitsuka. Its very possible that without Asics there would have been no Nike.

在我看来,亚瑟士的跑鞋系列完全可以打败耐克。而且亚瑟士的舒适度和耐用性也更好。更重要的是,亚瑟士在过去 2-3 年中的创新性不亚于耐克,而 MetaSpeed Sky Paris 在超级鞋的竞争中完全可以与耐克匹敌。尽管亚瑟士是一家规模小得多的公司。有趣的事实:耐克最初是美国亚瑟士 (当时称为 Onitsuka Tiger) 鞋的进口商。菲尔·奈特 (Phil Knight) 在日本参观亚瑟士、参观他们的公司并会见亚瑟士的创始人 Onitsuka 先生后,得到了许多创办耐克的想法。如果没有亚瑟士,很可能就没有耐克。

@jethrojacinto2798
Everyone's been flocking to other brands because of not only trend but for good reason of innovation and more affordable price. Nikes have maintained their cheap quality while increasing their retail price which is just ridiculous and even sneaker heads like myself have simply caught on, especially with so many undesirable sneakers coming out every week it seems out just sitting in stores or in the Nike/SNKRS app.

每个人都在涌向其他品牌,不仅是因为趋势,更因为创新和更实惠的价格这两个充分的理由。耐克保持了它们的低质量,同时提高了零售价格,这简直是荒谬的,即使是像我这样的运动鞋迷也已经开始意识到这一点,特别是考虑到每周似乎都有太多不受欢迎的运动鞋推出,它们只是堆在商店里或者在耐克/SNKRS应用程序中。

@jdc1988
Just speaking for my situation. I have wide feet and as far as I know, Nike has little or no options for wide. Thus, I don’t even consider Nike when I need new shoes. I stick to Hoka or New Balance for the wide options and comfort

只是说说我的情况。我的脚很宽,据我所知,耐克几乎没有宽脚的选择。因此,当我需要新鞋时,我甚至不会考虑耐克。我坚持选择 Hoka 或 New Balance,因为它们的选择很宽,而且很舒适

@RizzyWow
Their shoes went up like 50% in two years - it's absolutely stupid. And they stopped making enough shoes for their general popular shoes like the air force because they wanted people to want them more and everyone just stopped buying them. I now only ever buy Nike stuff if it's at least 30% off.

他们的鞋子在两年内涨价了 50% —— 这绝对是愚蠢的。他们停止生产空军等大众流行鞋款,因为他们想让人们更想要它们,结果每个人都不再购买它们了。我现在只买打折至少 30% 的耐克产品。

@simply_teez
I used to be a long-time Nike enthusiast. I dont buy them anymore because of the small toe box, they're over-priced and they really dont make cool shoes anymore. I now wear New Balances, and I really like the 574. IMO, New Balance is a better shoe.

我曾经是耐克的忠实粉丝。现在我不再购买它们了,因为它们的鞋头太小,价格过高,而且它们真的不再生产很酷的鞋子了。我现在穿的是 New Balances,我真的很喜欢 574。在我看来,New Balance 的鞋子更好。

@jasonfiske9387
Hoka and On Cloud are eating their lunch in the running shoes market. I was at a race a few weeks ago and 30-40% of the shoes were from these 2 brands. Nike was more like 10%.

Hoka和On Cloud正在跑步鞋市场上抢占他们的市场份额。几周前我参加了一场比赛,大约30-40%的鞋子来自这两个品牌。耐克的比例更像是10%。

@serafinacosta7118
New Balance became the trendsetter not because endorsements nor advertisement. That started coming in latter.
They built their legacy on shoe fitting and decent workmanship in shoes. They would start a cathegory poorly ( golf shoes as an example ) but then build it up to standards ( baseball cleats ). Their fitting , if you bought the right size and fit , would be perfect , even if at the expense of looks.
And their apparel held up to standards , not professional athlete standards , but sportswear for the casual practitioner durability and comfort.
New Balanve used to be, at least around New England , the shoes your white middle class women and men past their thirties wore. Yet they were consistently durable and comfortable.
A New Balance shoe , with the help of a knowledgeable store clerk , could be bought to fit your feet width and counteract your sole and heel wear pattern. They were as close as you could get a Doctor Scholls on athletic footwear.

新百伦成为潮流引领者,并不是因为代言或广告。这些是后来才出现的。
他们建立自己声誉的基础是鞋子的合脚性和体面的工艺。他们可能一开始会在某个类别上做得不好(比如高尔夫球鞋),但随后会将其提升到标准水平(比如棒球钉鞋)。如果你买对了尺码和合适的款式,他们的鞋子会非常合脚,即使这可能会牺牲外观。
他们的服装也符合标准,不是专业运动员的标准,而是为普通运动爱好者的耐穿和舒适而设计的。
新百伦过去是,至少在新英格兰地区,那些三十多岁以上的中产阶级白人男女所穿的鞋子。然而,它们始终耐穿舒适。
在知识渊博的店员的帮助下,你可以购买新百伦鞋来适应你的脚宽,并抵消你的脚底和脚跟磨损模式。它们是你能获得的最接近于运动鞋中的“博士舒尔茨”(Dr. Scholl's,一个以舒适著称的鞋履品牌)。

@BrownieX001
If Nike wants to be a fashion brand then just be a fashion brand. Add some dress shoes, heels etc to their lineup lol. Doubt the quality will be good but that should add the growth these investors are looking for, for the short term.

如果耐克想成为时尚品牌,那就做时尚品牌吧。在他们的产品线中添加一些正装鞋、高跟鞋等,哈哈。我怀疑质量会不会很好,但短期内这应该会增加这些投资者所寻求的增长。

@kevinsame
Lack of innovation, overreliance on retro releases, and the old business model of artificial scarcity to drive up demand and hype are some of the reasons. As a sneakerhead, I aint buying nike anymore. So glad they are finally being exposed.

缺乏创新、过度依赖复古发布以及人为制造稀缺性以推高需求和炒作的旧商业模式是部分原因。作为运动鞋爱好者,我不再购买耐克了。很高兴他们终于被曝光了。

@adayexpired6370
Before pandemic, I always searched for nike running shoes. Now, their running shoes are the worst of all the higher profile brands - adidas, ASICS, new balance, saucony, even previously lesser brands like Puma, Mizuno, On, brooks, all make much more comfortable shoes that seem to last longer for better value. Last Nike shoes I bought were invincible 3’s - what a pair of shoes they were in almost every facet and expensive to boot. My guess is casual joggers are probably number one buyers of athletic footwear since it’s fastest way to wear down a pair shoes more than likely, and making bad running shoes just seem like the fastest way to the bottom.

在疫情之前,我总是寻找耐克跑鞋。现在,他们的跑鞋是所有高知名度品牌中最差的——阿迪达斯、亚瑟士、新百伦、索康尼,甚至是之前较小的品牌如彪马、美津浓、On、布鲁克斯,都制造出更舒适、耐用性更好、性价比更高的鞋子。我买的最后一双耐克鞋是Invincible 3系列——它们几乎在每个方面都是一双好鞋,而且价格昂贵。我猜测,休闲慢跑者可能是运动鞋的最大买家,因为这是最快消耗鞋子的方式,而制造质量差的跑鞋似乎是走向低谷的最快途径。

@ddeathx
Seriously, besides their marathon super shoes like vapor or alpha fly series, and maybe Invincible run series, there isn't much other interesting 'normal' running shoes beside their Pegasus. Other brands like Asics (especially Asics), New Balance, On, Hoka and maybe even Adidas, has more wide ranges of shoes that I would like to buy. It's kinda expected when you don't see many normal joggers wearing Nike anymore.. And I do see a lot of Asics and Adidas users at where I am running at.

说真的,除了他们的马拉松超级跑鞋,如Vapor或Alphafly系列,可能还有Invincible跑步系列,除了他们的Pegasus系列之外,没有太多其他有趣的“普通”跑鞋。其他品牌,如亚瑟士(尤其是亚瑟士)、新百伦、On、Hoka,甚至可能是阿迪达斯,有更多的鞋款范围是我愿意购买的。当你不再看到很多普通慢跑者穿耐克时,这是意料之中的...而我在我跑步的地方确实看到很多穿亚瑟士和阿迪达斯的人。

@JohnJohnson-do3db
As a long time consumer of Nike products, their quality has gone way down in the past 5+ years I’ve noticed. I still have products from before 2017 and they were cheaper and much better quality compared to the clothes and shoes they sell at the moment. However, I do feel like many apparel brands have increased their prices while decreasing their quality.

作为一个长期消费耐克产品的顾客,我注意到过去5年多的时间里,他们的质量明显下降了。我仍然有2017年之前的产品,它们比现在他们出售的衣服和鞋子更便宜,质量也更好。然而,我确实感觉到许多服装品牌在提高价格的同时降低了他们的质量。

@stevenkeller3047
Nike just seems confused about what their business is these days. In a local mall, they opened a NIKE store where about three other stores exist that already sell Nike shoes. They then opened a second store in a trendy shopping district about two miles away. Nike recently closed the store in the mall after less than a year or two. Additionally, they have limited the production of a very good shoe type called the Nike Free. A great and lightweight walking/running shoe. It just seems they can't figure out what to do, or where or how to do it. I think they've gotten too big for their own shoes.

耐克最近似乎对自己到底做什么生意感到困惑。在当地一家购物中心,他们开了一家耐克店,而那里已经有大约三家店在卖耐克鞋了。然后他们在大约两英里外的一个时尚购物区又开了第二家店。耐克最近在开业不到一两年后就关闭了购物中心里的那家店。此外,他们还限制了一种非常好的鞋型——被称为耐克Free的生产。这是一种很棒的轻便步行/跑步鞋。看来他们似乎搞不清楚自己要做什么,或者在哪里、如何去做。我认为他们已经变得过于庞大,以至于无法驾驭自己的鞋子业务了。

@faba6753
The problem is that Nike sells $20 shoes for $200+ Cheap materials, cheap Chinese manufacturing, fake leather ... just trash.
They're living on their past and WE consumers have figured that out.

问题是,耐克以 200 多美元的价格出售 20 美元的鞋子,廉价材料、廉价中国制造、假皮革……只是垃圾。他们活在过去,而我们消费者已经意识到了这一点。

@dr.woozie7500
The fact that there are Chinese factories pumping out the same exact shoe for 1/3 of the price means that Nike shouldn't be charging us $200 for shoes... the Nike fakes industry is huge.

事实上,中国工厂以 1/3 的价格生产出完全相同的鞋子,这意味着耐克不应该向我们收取 200 美元的鞋子价格……耐克假货行业非常庞大。
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@lewislewis5012
I started buying fake nikes in the pandemic, the majority of batches in china are half the price for the same quality...

疫情期间我开始购买假耐克,中国大部分批次的同等质量价格只有假耐克的一半……

@xTRUExiNsANiTYx
Nike doesn’t make athletic apparel anymore. They make “athleisure” fashion. It’s too bad they basically have a monopoly on the highest levels of North American sports. Nike produces all uniforms for the NFL, NBA, MLB, US National Soccer teams, the US Olympic teams, and most major D1 college teams. So if you watch any professional/high level sport, the swoosh is in your face the entire time.

耐克不再生产运动服装了。他们现在生产的是“运动休闲”时尚服饰。遗憾的是,他们基本上在北美最高水平的体育赛事中拥有垄断地位。耐克为NFL(美国国家橄榄球联盟)、NBA(美国篮球协会)、MLB(美国职业棒球大联盟)、美国国家足球队、美国奥运代表队以及大多数主要的D1大学队伍生产所有队服。所以如果你观看任何职业/高水平的体育赛事,整个时间里你都能看到那个“勾勾”标志在你的眼前。

@brd4869
I remember having a conversation with a friend a few years back. At that time, he was sporting a Nike running shoes. He said it was comfortable and it cost $180. I told him mine cost around 40 dollars and it’s an ANTA. He asked me what it was. And I said it was a Chinese brand.
I just recently retired my ANTA. But my friend has jumped from Nike to adidas to new balance since the time I had my ANTA. It’s funny how people associate china brands as “low quality” when practically everything they buy is in fact made in China. And then they start to make excuses like; “it’s only made there but the company still applies quality control”…I would always roll my eyes over their bs. It’s amazing how Nike has really made their consumers fight back for them FOR FREE.

我还记得几年前和一个朋友的对话。那时,他穿着一双耐克跑鞋。他说它很舒服,而且花了180美元。我告诉他我的鞋大约40美元,是安踏的。他问我是什么。我说那是一个中国品牌。
我最近才退役了我的安踏鞋。但我的朋友自从我有安踏鞋以来,已经从耐克跳到了阿迪达斯再到新百伦。有趣的是,人们将中国品牌与“低质量”联系起来,而实际上他们购买的几乎所有东西都是在中国制造的。然后他们开始找借口,比如说:“它只是在那里制造,但公司仍然进行质量控制”……我总是对他们的胡说八道翻白眼。耐克真的让他们的消费者免费为他们辩护,这真是令人惊讶。

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