品牌如何榨干你的钱包(以及你为何从未注意到这一点)
2025-03-05 jessca 2927
正文翻译
始终使用“两周规则”。如果你想买一些大件或重要的东西,至少等上两周到一个月。很可能你会忘记它,但如果你仍然觉得没有它就无法生存,那就做出购买决定。这就像魔法一样有效。


评论翻译
How Brands Are Draining Your Wallet (And Why You Never Notice It)


品牌如何榨干你的钱包(以及你为何从未注意到这一点)


@piratesrnothing
Always use the 2 weeks rule. If you want to buy something big or important just wait for at least 2 weeks to a month. Most probably you'll forget about it but if you still feel like you can't survive without it then take the purchase decision. Works like magic.

始终使用“两周规则”。如果你想买一些大件或重要的东西,至少等上两周到一个月。很可能你会忘记它,但如果你仍然觉得没有它就无法生存,那就做出购买决定。这就像魔法一样有效。

@mukundlal
One sentence from an elderly uncle to his wife, which my wife and I overheard at DMart, completely changed our approach to shopping. He said in Malayalam, 'Vila kuravannenu karuthi Nammalku Avisyam ullathavanem ennilla. Nammuku avisyam ullath Vila nokki vanguka,' which means, 'Just because something is on sale doesn’t mean we need it. Buy what we truly need at the best price available.' Those words were eye-opening. Now, every time we shop, this advice echoes in our minds, helping us stay focused on buying only what we came for.

一位年长的叔叔对他妻子说的一句话彻底改变了我们的购物方式。我和妻子在DMart无意中听到了这句话。他用马拉雅拉姆语说:“Vila kuravannenu karuthi Nammalku Avisyam ullathavanem ennilla. Nammuku avisyam ullath Vila nokki vanguka。”意思是,“仅仅因为某样东西在打折并不意味着我们需要它,我们应该以最优惠的价格购买我们真正需要的东西。”这些话让我们大开眼界。现在,每次购物时,这句建议都会在我们脑海中回响,帮助我们专注于购买我们真正需要的东西。

@Premsagar02
this reminds me a dialogue from fight club movie “We buy things we don’t need---with money we don’t have--to impress people we don’t like.”
Edit : Yep i broke first two rules but actually the rule of the fight club was to break this rule and it is evident that throughout the movie many people joined the club and random clubs open at the end of movie.

这让我想起了电影《搏击俱乐部》中的一句台词:“我们用我们没有的钱,买我们不需要的东西,来取悦我们不喜欢的人。”
编辑:是的,我打破了前两条规则,但实际上《搏击俱乐部》的规则就是打破这些规则,很明显,在电影中许多人加入了俱乐部,电影结束时随机俱乐部也出现了。

@AginkyaThakur
Now I understand why my parents didn't allowed me to buy other things in a mall what I desire. We just buy the important things. We go for simple, branded and long lasting outfits not for short term fashionable clothes. New generation is born in the world of glamour. All I need to do is to have self control and everything will be fine. That's what I got from this video .

现在我明白为什么我的父母不允许我在商场买我想要的其他东西了。我们只买重要的东西,我们会选择简单、品牌和耐用的服装,而不是短期的时尚服装。新一代出生在浮华的世界中,我所需要做的就是自我控制,一切都会好起来。这就是我从这个视频中学到的。

@varchasgaming049
The most important trick is the discount trap during festivals and other occassions . They show some fake mrp and just reduce it to show that they are giving huge discount but in reality they are not.
shoutout to your amazing work , hope to see more such quality contents in the future .

最重要的技巧是节日和其他场合的折扣陷阱,他们会展示一些虚假的最高零售价,然后降低价格以显示他们提供了巨大的折扣,但实际上并没有。
向你的出色工作致敬,希望未来能看到更多这样的高质量内容。

@snownotwhite
One of the important things I started doing for the last 10 years is.. paying through physical cash as much as possible. Even Rs.100 seems like a lot when that Note is in my hand and I'm going to pay. But the same amount in GPay or credit/debit card means nothing because it looks like any number on our digital screens and doesn't have a physical existence.

过去十年我开始做的一件重要的事情是尽可能用现金支付。即使100卢比在我手中准备支付时也感觉很多,但同样的金额在GPay或信用卡/借记卡上看起来就像数字屏幕上的任何数字,没有实体存在感。
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@dgbase
Something that frustrates me most days is how I end up spending at least 5-10 minutes thinking about what else to buy or pestering my family members if they need anything, just to meet the minimum cart value and get the delivery fee waived on quick commerce apps. On top of that, the convenience fee sneakily become a standard across all these apps.
Dropped all that and just started going for a run in the mornings, picking up a packet of milk on my way back home. Drastically reduced the number of times I order.

最让我沮丧的是我每天都会花至少5-10分钟思考还要买什么,或者纠缠家人是否需要什么,只是为了达到最低购物金额并免除快速商务应用上的配送费。除此之外,便利费悄悄成为所有这些应用的标准。
我放弃了这一切,开始每天早上跑步,回家路上顺便买一包牛奶,这大大减少了我的订购次数。

@biplabmondal007
When i was a kid, my father never denied anything I asked for. He never gave those things either. He always used to say "you will get it tomorrow".My father is a educated man, Masters in Economics.i don't know whether it was a trick he invented or seen someone. But that solved the purpose. As a child I had very limited entertainment source, yet i was Happy! Delaying the temptation is the key!I apply the same tactics with my daughter. I buy whatever she needs and i think she will love but delay whatever she nag for.. She too forgets and is Happy :)

当我还是个孩子时,我父亲从未拒绝我要求的任何东西,他也从未给我那些东西。他总是说“你明天会得到它”。我父亲是个受过教育的人,拥有经济学硕士学位。我不知道这是他发明的技巧还是从别人那里学来的,但这达到了目的。作为一个孩子,我的娱乐来源非常有限,但我很快乐!延迟诱惑是关键!我对女儿也采用了同样的策略,我会买她需要的东西和我认为她会喜欢的东西,但延迟购买她唠叨的东西……后来她也忘记了,并且很快乐。

@teleporter777
While I didn't know this about malls, I did know about the excessive marketing pushes being made and how psychological tricks can manipulate people into consumerist mindsets, leading you to buy stuff. I realize that buying an item does not give me joy, but the things I do, the products I make, the experiences I share. I don't need something special to keep me happy, but it isn't like quality of products doesn't ruin who I am now.

虽然我不了解商场的情况,但我知道过度的营销推动以及心理技巧如何操纵人们进入消费主义心态,导致你购买东西。我意识到购买物品并不能给我带来快乐,而是我所做的事情、我制作的产品、我分享的经历会让我快乐。我不需要特别的东西来让我快乐,但这并不意味着产品的质量不会影响我现在的生活。

@vishalverghese
You know what, I was just having a conversation just a day before this was uploaded. About how these brands keep us poor inspite of earning a lac a month..we have been bombarded with ads, left,right and centre. The more the salary, the more your expenses...its a vicious cycle and extremely difficult to get out of this and SAVE money....As soon as I saw yhis video, I shared it to my colleague whom I had this conversation, and she replied that I have seen this video and then gave the gyan... thanks for getting this video out and Kudos to your wonderful team ������������... keep up the good work and keep them rolling ��

你知道吗,就在这个视频上传的前一天,我刚刚进行了一次对话。关于这些品牌如何让我们即使月收入十万也依然贫穷……我们被广告轰炸,无处不在。工资越高,开销越大……这是一个恶性循环,很难摆脱并节省钱……我一看到这个视频,就把它分享给了和我进行对话的同事,她回答说她已经看过这个视频,然后给了我一些建议……感谢你们发布这个视频,并向你们出色的团队致敬……请继续努力并保持下去。
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@tanmaylonbale2520
I just love the well designed and minimallistic graphics of the video, the animations used and the way the content is delivered. I know there is a lot of psycology involved in the design of the graphics, what would grap the most attention from potential viewers as well as current vieweres. What a great peice of content. People at aevy TV also use thoughtfully designed thumbnails and cinamatography for the video. This is the kind of marketing I don't mind if it hacks my brain. If you are grabing my attention and giving me knowledgeble content I would take that all day everyday over someone who's just waisting my time by showing me non-sence that I don't need to watch but their marketing is trying so hard to make me think I need to (which is most of the channels on all the social media be it youtube or instagram or what ever). I love the work aevy tv does. Keep it up guys.

我非常喜欢视频中设计精美且极简的图形、使用的动画以及内容的呈现方式,我知道图形设计中涉及了很多心理学以吸引潜在观众和现有观众的注意力。多么棒的内容啊。Aevy TV的人们还为视频精心设计了缩略图和摄影,这种营销方式即使“黑”了我的大脑,我也不介意。如果你能吸引我的注意力并给我提供有知识性的内容,我会每天都选择你,而不是那些只是浪费我时间、向我展示我不需要看而他们的营销却拼命让我觉得我需要看(这是大多数社交媒体频道的情况,无论是YouTube还是Instagram或其他平台)的无意义内容。我喜欢Aevy TV的工作。请继续努力,伙计们。
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@ArenCunia
Great video! I agree with you about personal safety concerns, especially when traveling, getting robbed on vacation is painful enough, but getting robbed with an authentic bag is even worse. To me, it makes sense to travel with a fake yt kislux yt bag and not carry any valuables that you would miss. Also, if your bag gets damaged by dust, stains, accidents, whatever it is, it doesn't matter even if it's fake.

很棒的视频!我同意你关于个人安全的担忧,尤其是在旅行时。度假时被抢劫已经够痛苦了,但如果被抢的是一个真品包就更糟了。对我来说,带着一个假包旅行并且不携带任何你会想念的贵重物品是有意义的。此外,如果你的包被灰尘、污渍、事故等损坏,即使是假的也无所谓。

@aaliya-z7c
So, not many people don't take hindi as an optional subject after 10th, but I took it, and in class 12th there is a chapter called 'Bazaar Darshan' by Jenendra Kumar, he talks really openly about market and its bling, but also about consumer habits, that may not be related to marketing but as a teenager whenever I am buying something I put myself among the types of consumers he talks about, it has often saved some money ��

很多人在10年级后不会选择印地语作为选修课,但我选了,12年级时有一章叫“Bazaar Darshan”,作者是Jenendra Kumar,他非常开放地谈论市场及其浮华,但也谈论消费者习惯,这可能与营销无关,但作为一个青少年,每当我买东西时,我都会把自己放在他谈论的消费者类型中,这经常能帮我省下一些钱。

@SubhamSekharPradhan-31
Knew about neuro marketing for the first time, but probably drowned in it since a long time.
Thanks for sharing and making such insightful videos

我第一次听说神经营销,但可能已经深陷其中很久了。
感谢分享并制作如此有洞察力的视频。

@farzandfz1481
Very interesting, you showed all those examples creating an impression about being able to understand the subtle things we come across everyday but never notice it, being able to understand how big corporations have been using our attention & tricking our brains to consume more and then sqeezed in your own advertisement
Great job, this was very well done

非常有趣,你展示了所有这些例子,给人一种能够理解我们每天遇到但从未注意到的微妙事物的印象,能够理解大公司如何利用我们的注意力并欺骗我们的大脑消费更多,然后巧妙地插入了你自己的广告。
干得好,这做得非常出色。

@gaddechaitanyasai2388
I don't know how.....but before getting into this marketing era I came to know about most of things explained in video (not sure of names) and I restricted my spendings from the day of my earnings started 3 years back.....its less than 5% that I fall for the startegies....hope it will continue.....By the way excellent job done.

我不知道怎么……但在进入这个营销时代之前,我已经了解了视频中解释的大部分内容(不确定名称),并且从三年前我开始赚钱的那天起,我就限制了开支……我只有不到5%的时间会落入这些策略的陷阱……我希望这能继续下去……顺便说一句,干得漂亮。

@sharadkumar8353
The key lies in the understanding of the difference between BUYING and AFFORDING.
Anything you can buy doens't mean it's in your affordability!!
Desires are endless.. but as long as they are in your affordability they don't much harm you..or do they!? .. well from here things got a bit tricky.. Any desire which pushes your ability to make it affordable at the cost of your metal peace... HMM Now you got my point!
Well tackling this with your Decipline is not the right approach but the Wisdom can. ��

关键在于理解“购买”和“负担得起”之间的区别。
你能买的东西并不意味着它在你的负担能力范围内!
欲望是无穷无尽的……但只要它们在你能负担的范围内,它们就不会对你造成太大的伤害……或者会吗?……从这里开始事情变得有点棘手……任何以牺牲你的内心平静为代价来推动你负担能力的欲望……嗯,现在你明白我的意思了!
用纪律来解决这个问题并不是正确的方法,但智慧可以。

@rohitathithya3964
I started improving my typing speed and mouse clicking accuracy, and have improved quite a lot now after 6-7 months of practice.
Guess what, all my Instagram, facebook, youtube and lixedIn ads show up with fancy keyboard and mouse tech.
Noticed that it was also around the time where I started hating my existing keyboard and mice, cause of wear and tear.

我开始提高打字速度和鼠标点击准确性,经过6-7个月的练习,现在已经有了很大的进步。
猜猜看,我的Instagram、Facebook、YouTube和lixedIn广告都开始显示花哨的键盘和鼠标技术。
我注意到这也是我开始讨厌我现有的键盘和鼠标的时候,因为它们已经磨损了。

@ankitait2
We were somewhat lucky in the respect this was minimal when I was growing up in the 90s and the early 2000s. Kids today are so screwed, 11 year olds doing a GRWM (Get ready with me) routines with beauty products, messing up their skin and creating a permanent customer for these beauty products. Kids are being ostracized for Nike shoes and Stanley cups (depends on the color of your skin and geographic location believe it or not). This is a global phenomenon as well, not limited to India. Kids born after 95-96 are most susceptible to this marketing onslaught.

在我们成长的上世纪90年代和2000年代初,这方面的影响很小,我们还算幸运。现在的孩子们真是太惨了,11岁的孩子用美容产品做“和我一起准备”的日常,搞坏他们的皮肤并成为这些美容产品的永久客户。孩子们因为耐克鞋和Stanley杯而被排斥(信不信由你,这取决于你的肤色和地理位置)。这也是一个全球现象,不仅限于印度。1995-96年后出生的孩子最容易受到这种营销冲击的影响。

@lovestoriesbymona
"Such an eye-opening topic! It’s crazy how much of our decision-making is influenced without us even realizing it. From the way products are placed in stores to how prices are psychologically designed to make us spend more, it’s all part of a bigger strategy. Neuromarketing and consumer psychology play a huge role in shaping our buying habits, and most of us don’t even question it. The more we understand these tactics, the better we can resist unnecessary spending and make smarter financial choices. Thanks for shedding light on this! Looking forward to more insights like this.

“如此令人大开眼界的话题!我们的决策有多少是在我们甚至没有意识到的情况下被影响的,这真是太疯狂了。从产品在商店中的摆放方式到价格的心理设计,让我们花更多的钱,这都是更大战略的一部分。神经营销和消费者心理学在塑造我们的购买习惯中起着巨大的作用,而我们大多数人甚至没有质疑过它。我们越了解这些策略,就越能抵制不必要的开支,做出更明智的财务选择。感谢你揭示这一点!期待更多这样的见解。”

@buzztalk8223
Believe me, none of these marketing tricks work on me. Though I do get the urge to pick up extra items sometimes, I resist. I make a list of what to buy, set a budget, and then enter the store. I open my list and start shopping accordingly.
I never buy branded products because I always feel they are overpriced. Their quality is undoubtedly good, but they still don't justify their high prices.
One thing I've also noticed is that when paying with physical cash, it feels like you're spending a large amount, and it feels harder to part with the money. But when paying online, it doesn’t hurt as much. That’s why I always prefer to pay in cash.
In the end, I have to say, these marketing strategies and the people behind them are very smart. They know how to read our minds and manipulate us.

相信我,这些营销技巧对我都不起作用。虽然我有时会有冲动去拿额外的物品,但我抵制住了。我会列出要买的东西,设定预算,然后进入商店。我打开清单,按清单购物。
我从不买品牌产品,因为我总觉得它们价格过高。它们的质量无疑很好,但仍然无法证明其高价的合理性。
我还注意到的一件事是用现金支付时,你会感觉你在花一大笔钱,而且更难与钱分开。但在线支付时,感觉没那么痛。这就是为什么我总是更喜欢用现金支付的原因。
最后,我不得不说这些营销策略和背后的人非常聪明,他们知道如何读懂我们的心思并操纵我们。

@UjjwalKumar_29
following this channel from 2 years ago
even at that time this channel was making content of another lvl and even now they are just keep upgrading
{ i remember people used to comment at that time "why this channel doesn't have 1MILLION subs but now i can say why this channel doesn.t have 10MILLION subs in next 2 years you will reach 10M for sure}

我从两年前就开始关注这个频道了。
即使在那个时候,这个频道的内容就已经是另一个层次了,而现在他们还在不断升级。
我记得当时人们会评论“为什么这个频道还没有100万订阅者”,但现在我可以说“为什么这个频道还没有1000万订阅者”,在接下来的两年里,你们的订阅者肯定会达到1000万。

@SonicWaveMelodies
Your videos are truly enlightening!
The way you dissect the intricate psychological strategies and marketing ploys employed by brands to shape consumer perception is both incisive and thought-provoking.
In an era where advertising relentlessly manipulates our choices, your content serves as a beacon of clarity, empowering viewers to see beyond the façade and make more discerning decisions.
Your meticulous research, articulate delivery, and engaging presentation transform intricate concepts into easily digestible insights. If the video had been slightly longer, it would have further enriched the depth of understanding, as your analysis is always immensely valuable.
Keep up the phenomenal work—your content is instrumental in fostering a more informed and perceptive audience!

你们的视频真的很有启发性!
你们剖析品牌用来塑造消费者认知的复杂心理策略和营销手段的方式既深刻又发人深省。
在这个广告不断操纵我们选择的时代,你们的内容如同一盏明灯,帮助观众看穿表象,做出更明智的决定。
你们细致的研究、清晰的表达和引人入胜的呈现方式将复杂的概念转化为易于消化的见解。如果视频再长一点,会进一步加深理解,因为你们的分析总是非常有价值。
请继续出色的工作——你们的内容在培养更明智、更有洞察力的观众方面起到了重要的作用!

@shero4119
Marketing products using friendly ads and manipulating emotions is an old trick. I remember my parents reiterating years old parachute or nestle ads, and now these products are a part of our psyche. We don't think them as brands.. we see them as some essential old Kirana store in our locality.

用友好的广告和操纵情感来营销产品是一个老把戏。我记得我父母反复提到多年前的Parachute或Nestle广告,现在这些产品已经成为我们心理的一部分。我们不把它们看作品牌,而是看作我们社区里一些必不可少的老杂货店。
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@Ojas20p
Whenever I go in a mall or any shopping center I just walk fast so that I reach to product that I want and ignore other products. Even when I go shopping with family even if they buy something I don't buy anything for me even if there are lot of discount, only buy when I actually need it.

每当我走进商场或购物中心时,我都会快速走到我想要的产品那里,忽略其他产品。即使我和家人一起购物,即使他们买了东西,我也不会为自己买任何东西,即使有很多折扣,只有在我真正需要的时候才会买。

@Bruno_the_Brave
After watching the entire video, I'm grateful for being so aware of these things. I only purchase what I truly need. For example, I bought my phone for the features that suit me, not just because it's trendy or popular. By the way, I'm happily using my 5-year-old phone!

看完整个视频后,我很感激自己对这些事情如此了解。我只买我真正需要的东西,例如,我买手机是因为它的功能适合我,而不仅仅是因为它时髦或受欢迎。顺便说一句,我还在愉快地使用我5年前的手机!

@bjeet2046
Btw this video was also planned by the YouTube’s algorithm. You might not have searched for it but it still appeared in your screen and after seeing the beautiful face and a catchy title you were persuaded to click on it. In any case, this video is really an eye opener. Kudos to the creators. Real influencers tbh.

顺便说一句,这个视频也是由YouTube算法策划的。你可能没有搜索过它,但它仍然出现在你的屏幕上,看到漂亮的脸蛋和吸引人的标题后,你被说服点击了它。无论如何,这个视频真的让人大开眼界。向创作者致敬,你们是真正的意见领袖。
原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


@akki942200
Why would someone buy a very basic ingredient like milk from a mall? You can always go to a nearby grocery store which is located right in your gully/colony.
You only buy expensive stuff from the mall, that's how my parents have taught me about shopping for basic necessities and luxurious items.

为什么会有人从商场买像牛奶这样非常基础的食材?你总是可以去附近的杂货店购买,它就位于你的小巷/社区里。
你应该只从商场购买昂贵的东西,这是我父母教我的关于购买基本生活必需品和奢侈品的购物方式。

原创翻译:龙腾网 https://www.ltaaa.cn 转载请注明出处


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