【上】为什么小米手机配置非常高，价格却如此便宜?看外国网友解析小米的商业模式
正文翻译
Why is Xiaomi so cheap even with high specs?
为什么小米配置非常高，价格却如此便宜?
原创翻译：龙腾网 http://www.ltaaa.com 翻译：磨刀不误砍柴工 转载请注明出处
Why is Xiaomi so cheap even with high specs?
为什么小米配置非常高，价格却如此便宜?
评论翻译
原创翻译：龙腾网 http://www.ltaaa.com 翻译：磨刀不误砍柴工 转载请注明出处
Gaurav Gupta
Have you ever seen a Xiaomi advertising on-
1. A roadside billboard.
2. Between your TV programs.
3. In radio shows.
4. On random websites.
Xiaomi saves all this MARKETING money to save the cost of their products, instead they have a subtle and clever way of advertising-
By announcing the “online shopping” days where the items comes with some freebies or they sell for 1$ .
Till late they did not have any dedicated physical stores present in any place except for China. Imagine the amount of money saved by not promoting your brand on TV and not employing people to manage your stores and managing all your sales online.
If you have ever been to their service center, they have a clever but practical approach there - they will rarely “repair” your device if you go to their service center. If the device is under warranty, they will replace it with a new one in most of the cases.
As per the stats, less than 10% of consumers need to go to service centers during the warranty period. If the number is so low, and you have a huge production where you can easily re-use the parts of faulty units, why bother to hire people to repair them?
Another reason - They are made / assembled and owned by Chinese. Which means lower investment costs because of huge
scale of production.
你见过小米在以下地方做过广告吗
1.路边的广告牌
2.你看的电视节目
3.电台节目
4.在任意的网站上
为了节省产品成本，小米节省了所有这些营销资金，相反，他们有一个巧妙和聪明的广告方式—
在“网上购物”日期间，宣布这些商品会附送一些免费赠品或仅以1美元的价格出售。
之前除了中国，他们在其他地方都没有专门的实体店，直到最近才开始在海外设立实体店。想象一下，不通过电视宣传你的品牌，不雇人管理你的实体店，不管理你所有的在线销售，能省下多少钱。
如果你去过他们的服务中心，他们有一个聪明但实用的方法—如果你去他们的服务中心的话，他们很少会“修”你的设备。如果设备在保修期内，他们会在大多数情况下更换一个新的。
根据统计，只有不到10%的消费者在保修期需要去服务中心。如果数量如此之少，而且你有一个庞大的生产基地，在那里你可以很容易地重复使用有问题的部件，为什么还要雇人来修它们呢？
另一个原因—它们是由中国人制造/组装的，因为巨大的生产规模意味着更低的投资成本。
Have you ever seen a Xiaomi advertising on-
1. A roadside billboard.
2. Between your TV programs.
3. In radio shows.
4. On random websites.
Xiaomi saves all this MARKETING money to save the cost of their products, instead they have a subtle and clever way of advertising-
By announcing the “online shopping” days where the items comes with some freebies or they sell for 1$ .
Till late they did not have any dedicated physical stores present in any place except for China. Imagine the amount of money saved by not promoting your brand on TV and not employing people to manage your stores and managing all your sales online.
If you have ever been to their service center, they have a clever but practical approach there - they will rarely “repair” your device if you go to their service center. If the device is under warranty, they will replace it with a new one in most of the cases.
As per the stats, less than 10% of consumers need to go to service centers during the warranty period. If the number is so low, and you have a huge production where you can easily re-use the parts of faulty units, why bother to hire people to repair them?
Another reason - They are made / assembled and owned by Chinese. Which means lower investment costs because of huge
scale of production.
你见过小米在以下地方做过广告吗
1.路边的广告牌
2.你看的电视节目
3.电台节目
4.在任意的网站上
为了节省产品成本，小米节省了所有这些营销资金，相反，他们有一个巧妙和聪明的广告方式—
在“网上购物”日期间，宣布这些商品会附送一些免费赠品或仅以1美元的价格出售。
之前除了中国，他们在其他地方都没有专门的实体店，直到最近才开始在海外设立实体店。想象一下，不通过电视宣传你的品牌，不雇人管理你的实体店，不管理你所有的在线销售，能省下多少钱。
如果你去过他们的服务中心，他们有一个聪明但实用的方法—如果你去他们的服务中心的话，他们很少会“修”你的设备。如果设备在保修期内，他们会在大多数情况下更换一个新的。
根据统计，只有不到10%的消费者在保修期需要去服务中心。如果数量如此之少，而且你有一个庞大的生产基地，在那里你可以很容易地重复使用有问题的部件，为什么还要雇人来修它们呢？
另一个原因—它们是由中国人制造/组装的，因为巨大的生产规模意味着更低的投资成本。
Mukund Kumar
They keep a 5% profit margin on hardware and try to make more money on internet services.
Instead of making high profits on hardware, Xiaomi aims to make its money after they sell their hardware.
In China, Google and its services are banned, which rendered a need for a Chinese equivalent.
Xiaomi decided to step up and it makes many services similar to Google’s. For example, Mi Cloud replaces Google Drive and Google Photos. You can pay to expand your Mi Cloud storage as you can for Google Drive. Xiaomi has its own browser, forecast service, calendar, cloud and many other services, half of which you probably haven’t even heard of.
These apps don’t compete outside China as Google apps reign supreme. Almost all their users come from the company’s motherland.
Further, MIUI does everything in its power to be a revenue stream for the company. When you make a folder on your home-screen, there’s a small checkbox that is checked by default. This checkbox, when checked, will display ads on the folder for apps that relate to the apps in the folder.
This is another one of Xiaomi’s small internet services and you can find many more examples of Xiaomi’s internet services throughout MIUI.
Due to the fact that Xiaomi’s profits are made off services that it delivers through its devices, it is inclined to keep these devices upxed with the latest version of Android and cool features that MIUI comes with. That’s why there are people who bought a Mi 2 in 2012 and use it to this day. The Mi 2 is well over 5 years old and it runs the latest version of MIUI. If you don’t feel like that’s unorthodox for an Android phone, you’re not mistaken. Xiaomi sells well specced hardware and upxes it for a long time, unlike most other companies, which will intentionally sabotage a product’s user experience in order to push the user to buy the newer product. Lenovo is known to do this.
All this boils down to one question.
Does it work?
The answer is a strong “kinda”.
China is the only place the business model has really been proven to work because Google services are banned in China. As for the international market, there are a few vulnerabilities.
For one, I don’t see why anyone would choose something like Mi Cloud over Google Drive. People prefer to use Google services over Chinese ones. Mi services are largely seen as shady things anyway.
Xiaomi made this poll not too long ago and embarrassingly enough, Android One got more votes than MIUI. To add insult to injury, the company dexed the poll.
Going on, there’s a problem with their idea of making money off transactions. Most of the phones Xiaomi sells are budget ones. People who buy cheap phones will probably use free apps and services with them. That leaves Xiaomi with only advertisements to make money off of and many people will agree with me when I say it’s a bad idea to implement advertisements into a phone’s UI.
Xiaomi has an interesting business strategy, however the company’s business model is not effective outside China in its current state.
他们在硬件上保持5%的利润率，并试图在互联网服务上赚更多的钱。
小米的目标是在出售硬件后赚钱，而不是在硬件上赚取高额利润。
在中国，谷歌的服务是被禁止的，这就需要一个中国版的谷歌。
小米决定加快步伐，推出了许多类似谷歌的服务。例如，小米云取代了谷歌云端硬盘和谷歌照片。你可以花钱来扩展你的小米云存储，就像你花钱买谷歌硬盘一样。小米有自己的浏览器、预报服务、日历、云服务和许多其他服务，其中一半你可能都没听说过。
这些应用程序在中国之外没有竞争力，因为谷歌应用程序占据了主导地位。几乎所有的用户都来自中国。
此外，MIUI系统尽其所能成为公司的收入来源之一。当你在主屏幕上创建一个文件夹时，默认情况下会有一个小的复选框被选中。选中此复选框后，将在文件夹中显示与文件夹中的应用程序相关的广告。
这是另一个小米的小型互联网服务，你可以找到更多的例子，小米的互联网服务贯穿整个MIUI系统。
由于小米的利润来自于通过设备提供的服务，它倾向于让这些设备更新到最新版本的安卓和MIUI附带的酷炫功能。这就是为什么有些人在2012年买了一台小米2，并一直使用到今天的原因。小米2已经有5年多的历史了，它运行的是最新版本的MIUI。如果你觉得这对于安卓手机来说是正常的，那你就错了。小米销售优质的硬件，并长期更新，不像大多数其他公司，故意破坏产品的用户体验，以推动用户购买新产品。联想就是这样做的。
所有这些归结为一个问题。
这种方法奇效吗？
答案是“有点用”。
由于谷歌服务在中国是被禁止的，中国是唯一一个证明此种商业模式真正有效的地方。至于国际市场，还存在一些缺陷。
首先，我不明白为什么有人会选择小米云而不是谷歌云硬盘。人们更喜欢使用谷歌服务。不管怎样，Mi服务在很大程度上被认为是不受待见的。
小米在不久前做了这个调查，令人尴尬的是，Android One（备注：Android One是由Google开发的低端智能手机）比MIUI获得了更多的选票。更糟糕的是，该公司删除了此次投票。
紧接着，他们想从交易中赚钱的想法出现了问题。小米销售的大部分手机都是低价手机。购买廉价手机的人可能更会使用免费的应用程序和服务。这使得小米只能靠广告赚钱，当我说在手机用户界面中加入广告是个坏主意时，许多人会同意我的看法。
小米有一个有趣的商业战略，但是该公司的商业模式在中国以外的地方并不奏效。
They keep a 5% profit margin on hardware and try to make more money on internet services.
Instead of making high profits on hardware, Xiaomi aims to make its money after they sell their hardware.
In China, Google and its services are banned, which rendered a need for a Chinese equivalent.
Xiaomi decided to step up and it makes many services similar to Google’s. For example, Mi Cloud replaces Google Drive and Google Photos. You can pay to expand your Mi Cloud storage as you can for Google Drive. Xiaomi has its own browser, forecast service, calendar, cloud and many other services, half of which you probably haven’t even heard of.
These apps don’t compete outside China as Google apps reign supreme. Almost all their users come from the company’s motherland.
Further, MIUI does everything in its power to be a revenue stream for the company. When you make a folder on your home-screen, there’s a small checkbox that is checked by default. This checkbox, when checked, will display ads on the folder for apps that relate to the apps in the folder.
This is another one of Xiaomi’s small internet services and you can find many more examples of Xiaomi’s internet services throughout MIUI.
Due to the fact that Xiaomi’s profits are made off services that it delivers through its devices, it is inclined to keep these devices upxed with the latest version of Android and cool features that MIUI comes with. That’s why there are people who bought a Mi 2 in 2012 and use it to this day. The Mi 2 is well over 5 years old and it runs the latest version of MIUI. If you don’t feel like that’s unorthodox for an Android phone, you’re not mistaken. Xiaomi sells well specced hardware and upxes it for a long time, unlike most other companies, which will intentionally sabotage a product’s user experience in order to push the user to buy the newer product. Lenovo is known to do this.
All this boils down to one question.
Does it work?
The answer is a strong “kinda”.
China is the only place the business model has really been proven to work because Google services are banned in China. As for the international market, there are a few vulnerabilities.
For one, I don’t see why anyone would choose something like Mi Cloud over Google Drive. People prefer to use Google services over Chinese ones. Mi services are largely seen as shady things anyway.
Xiaomi made this poll not too long ago and embarrassingly enough, Android One got more votes than MIUI. To add insult to injury, the company dexed the poll.
Going on, there’s a problem with their idea of making money off transactions. Most of the phones Xiaomi sells are budget ones. People who buy cheap phones will probably use free apps and services with them. That leaves Xiaomi with only advertisements to make money off of and many people will agree with me when I say it’s a bad idea to implement advertisements into a phone’s UI.
Xiaomi has an interesting business strategy, however the company’s business model is not effective outside China in its current state.
他们在硬件上保持5%的利润率，并试图在互联网服务上赚更多的钱。
小米的目标是在出售硬件后赚钱，而不是在硬件上赚取高额利润。
在中国，谷歌的服务是被禁止的，这就需要一个中国版的谷歌。
小米决定加快步伐，推出了许多类似谷歌的服务。例如，小米云取代了谷歌云端硬盘和谷歌照片。你可以花钱来扩展你的小米云存储，就像你花钱买谷歌硬盘一样。小米有自己的浏览器、预报服务、日历、云服务和许多其他服务，其中一半你可能都没听说过。
这些应用程序在中国之外没有竞争力，因为谷歌应用程序占据了主导地位。几乎所有的用户都来自中国。
此外，MIUI系统尽其所能成为公司的收入来源之一。当你在主屏幕上创建一个文件夹时，默认情况下会有一个小的复选框被选中。选中此复选框后，将在文件夹中显示与文件夹中的应用程序相关的广告。
这是另一个小米的小型互联网服务，你可以找到更多的例子，小米的互联网服务贯穿整个MIUI系统。
由于小米的利润来自于通过设备提供的服务，它倾向于让这些设备更新到最新版本的安卓和MIUI附带的酷炫功能。这就是为什么有些人在2012年买了一台小米2，并一直使用到今天的原因。小米2已经有5年多的历史了，它运行的是最新版本的MIUI。如果你觉得这对于安卓手机来说是正常的，那你就错了。小米销售优质的硬件，并长期更新，不像大多数其他公司，故意破坏产品的用户体验，以推动用户购买新产品。联想就是这样做的。
所有这些归结为一个问题。
这种方法奇效吗？
答案是“有点用”。
由于谷歌服务在中国是被禁止的，中国是唯一一个证明此种商业模式真正有效的地方。至于国际市场，还存在一些缺陷。
首先，我不明白为什么有人会选择小米云而不是谷歌云硬盘。人们更喜欢使用谷歌服务。不管怎样，Mi服务在很大程度上被认为是不受待见的。
小米在不久前做了这个调查，令人尴尬的是，Android One（备注：Android One是由Google开发的低端智能手机）比MIUI获得了更多的选票。更糟糕的是，该公司删除了此次投票。
紧接着，他们想从交易中赚钱的想法出现了问题。小米销售的大部分手机都是低价手机。购买廉价手机的人可能更会使用免费的应用程序和服务。这使得小米只能靠广告赚钱，当我说在手机用户界面中加入广告是个坏主意时，许多人会同意我的看法。
小米有一个有趣的商业战略，但是该公司的商业模式在中国以外的地方并不奏效。
Anant Yash
They aren''''t anymore.
Back when Xiaomi hit Indian market they were offering phones with pretty remarkble hardware for the cost. Back then Micromax ruled the market. What they did was buy phones from Chinese manufacturers in huge batches and rebranded them. They were still way cheaper than Samsung or Sony so people bought them. Their phones didn''''t have a lot in common as they didn''''t have much control over the manufacturing process. They rarely used Qualcomm chips if at all. So when Xiaomi first came to Indian market there was no other company that could go tow to tow with them in terms of price to hardware ratio.
Now things have changed. There are many other brands that match Xiaomi in hardware and price - Lenovo, Motorola, Huawei.
Where MI is still better than the rest is the sub 10,000 market. They pay more attention to this segment than any other company and compensate the low margin per unit by consistently selling millions of units every month.
I think what I am trying to say can be summed up with this.
I recently bought a Lenovo P2 for 13k. Spec wise it''''s almost similar to redmi note 4 which is 11k. For the extra 2k I got a better display (AMOLED) and a better battery (5100mah).
2 Years ago when redmi note 3 was launched there was no phone that came close to it''''s performance even if you spent 3k extra.
3 Years ago the competition was virtually non existent. If you were buying a budget smartphone you were buying Xiaomi (or regretting not buying Xiaomi)
My point being that the competition is catching up and Xiaomi is no longer the only choice for budget smartphones.
It is still one of the better ones.
他们再也不是了。
当小米进入印度市场时，他们提供的手机硬件成本非常惊人。那时Micromax（印度手机品牌）统治着市场，他们所做的就是大量购买中国制造商生产的手机，然后重新给它命名，它们仍然比三星或索尼便宜得多，所以人们买了它们。他们的手机没有太多的一致性，因为他们对生产过程没有太多的控制权。他们很少使用高通芯片。所以当小米第一次进入印度市场时，没有其他公司能够在价格与硬件的性价比上与他们保持一致。
现在情况变了。在硬件和价格方面，还有许多其他品牌可以与小米匹敌—联想、摩托罗拉、华为。
小米仍然优于其他公司的地方是在低于1万的市场。他们比其他公司更关注这一细分市场，并通过每月持续销售数百万套产品来弥补每一套产品的低利润率。
我认为我想说的可以用这个来总结。
我最近花了一万三买了一台联想P2。规格方面，它几乎类似于售价一万一的红米NOTE 4。对于额外的两千，我得到了更好的显示屏（AMOLED屏幕）和更好的电池（5100mah）。
两年前，当红米note 3发布时，即使你多花了3千，也没有一款手机的性能接近它。
3年前，这种竞争几乎不存在。如果你想买的是廉价智能手机，要么你买的是小米（或者后悔没买小米）
我的观点是，竞争正在迎头赶上，小米不再是廉价智能手机的唯一选择。
但它仍然是最好的选择之一。
They aren''''t anymore.
Back when Xiaomi hit Indian market they were offering phones with pretty remarkble hardware for the cost. Back then Micromax ruled the market. What they did was buy phones from Chinese manufacturers in huge batches and rebranded them. They were still way cheaper than Samsung or Sony so people bought them. Their phones didn''''t have a lot in common as they didn''''t have much control over the manufacturing process. They rarely used Qualcomm chips if at all. So when Xiaomi first came to Indian market there was no other company that could go tow to tow with them in terms of price to hardware ratio.
Now things have changed. There are many other brands that match Xiaomi in hardware and price - Lenovo, Motorola, Huawei.
Where MI is still better than the rest is the sub 10,000 market. They pay more attention to this segment than any other company and compensate the low margin per unit by consistently selling millions of units every month.
I think what I am trying to say can be summed up with this.
I recently bought a Lenovo P2 for 13k. Spec wise it''''s almost similar to redmi note 4 which is 11k. For the extra 2k I got a better display (AMOLED) and a better battery (5100mah).
2 Years ago when redmi note 3 was launched there was no phone that came close to it''''s performance even if you spent 3k extra.
3 Years ago the competition was virtually non existent. If you were buying a budget smartphone you were buying Xiaomi (or regretting not buying Xiaomi)
My point being that the competition is catching up and Xiaomi is no longer the only choice for budget smartphones.
It is still one of the better ones.
他们再也不是了。
当小米进入印度市场时，他们提供的手机硬件成本非常惊人。那时Micromax（印度手机品牌）统治着市场，他们所做的就是大量购买中国制造商生产的手机，然后重新给它命名，它们仍然比三星或索尼便宜得多，所以人们买了它们。他们的手机没有太多的一致性，因为他们对生产过程没有太多的控制权。他们很少使用高通芯片。所以当小米第一次进入印度市场时，没有其他公司能够在价格与硬件的性价比上与他们保持一致。
现在情况变了。在硬件和价格方面，还有许多其他品牌可以与小米匹敌—联想、摩托罗拉、华为。
小米仍然优于其他公司的地方是在低于1万的市场。他们比其他公司更关注这一细分市场，并通过每月持续销售数百万套产品来弥补每一套产品的低利润率。
我认为我想说的可以用这个来总结。
我最近花了一万三买了一台联想P2。规格方面，它几乎类似于售价一万一的红米NOTE 4。对于额外的两千，我得到了更好的显示屏（AMOLED屏幕）和更好的电池（5100mah）。
两年前，当红米note 3发布时，即使你多花了3千，也没有一款手机的性能接近它。
3年前，这种竞争几乎不存在。如果你想买的是廉价智能手机，要么你买的是小米（或者后悔没买小米）
我的观点是，竞争正在迎头赶上，小米不再是廉价智能手机的唯一选择。
但它仍然是最好的选择之一。
Abhishek Pandey
To answer this question i will share a situation with you.
When i was preparing for my JEE that time I was also taking private tution from a Physics teacher for few months.One day I reached early morning at my class and since sir had not came i started reading Dainik Bhaskar newspaper. At the front page of Dainik Bhaskar i noticed a small strip of advertisement of Xiaomi Redmi Note 5. I didn''''t took that seriously.After a while Sir came and he started reading newspaper.Then he asked me why Xiaomi Brand is so popular and cheap in India. I gave some lame points to answer the question.
But in the middle Sir stopped me and told me that if you want to know the answer of this question then you will also have to think like Xiaomi.
Xiaomi has done a good analysis of Indian Market similar to Micromax but Micromax has a short sighted view of Indian Market.
Xioami got a right view that majority of Indian people want Quantity rather than Quality in hardware sector.
So it started giving its smartphones with high end software but low end hardware.Like Xiaomi regularly gives high end processors but it when it comes to screen they do not use good and upxed gorilla glass.
But the major thing sir told me about advertisements.He told me that Xiaomi does not spend its money in ads.Rather in place of ads it regularly gives upxes to its phones.Here Micromax was left behind Xiaomi as Micromax also gave good phones but rarely gave upxes to their phones.Due to this Micromax customer developed a outdated view of Micromax whereas Xiaomi doesn''''t let its customers cut from latest softwares upxes.Now Micromax is past and Xiaomi is present.
Xiaomi spends very less amount of money on ads. Another masterstroke from Xiaomi was the false Made in India brand. In reality the parts were exported from china and they were assembled in India.
But the Indian masses are so obbesesed with Make in India brand that they developed a thought that Xiaomi is promoting Made in India and also prove to be a plus point for Xiaomi.
Similarly there are many small reasons also but they not worth discussing. Xiaomi offers cheap phones and their per phone''''s profit is also less than other companies.
I hope U like the answer.
为了回答这个问题，我将与你分享一个事情。
当我准备联合入学考试的时候，我接受了物理老师几个月的私人辅导。有一天，我一大早就去上课了，因为老师没有来，我就开始读《巴斯卡日报》。在巴斯卡日报的头版上，我看到一小条小米红米Note 5的广告，当时我没太在意。过了一会儿，先生来了，他开始看报纸，然后他问我为什么小米品牌在印度如此受欢迎以及如此便宜。我给出了一些站不住脚的观点来回答这个问题。
但是在中间的时候，先生打断了我，告诉我如果你想知道这个问题的答案，你也必须像小米一样思考。
小米对印度市场的分析与Micromax类似，但Micromax对印度市场的分析是短视的。
小米有一个正确的观点，在硬件方面，大多数印度人想要的是数量而不是质量。
因此，该公司开始为其智能手机提供高端软件和低端硬件。就像小米经常提供高端处理器，但当涉及到屏幕时，他们不使用优质且最新的大猩猩玻璃。
但是，先生告诉我的主要事情是关于广告的。他告诉我，小米不会把钱花在广告上，而是定期更新它的手机来取代广告。在这里，Micromax被抛在了小米之后，因为Micromax也提供不错的手机，但很少更新他们的手机。由于这个原因，Micromax的客户认为Micromax已经过时了，然而小米会让它的客户持续体验到最新的软件更新。现在Micromax已经成为过去式了，小米已经上场。
小米花在广告上的钱非常少。小米的另一个妙招是印度制造。实际上，这些零配件是从中国进口的，在印度组装。
但印度大众对“印度制造”品牌如此着迷，以至于他们认为小米是在推动“印度制造”，也证明了这个也可以作为小米的一个加分点。
同样地，也有许多微小的原因，但他们不值得讨论。小米提供廉价手机，每部手机的利润也低于其他公司。
我希望你喜欢这个答案。
To answer this question i will share a situation with you.
When i was preparing for my JEE that time I was also taking private tution from a Physics teacher for few months.One day I reached early morning at my class and since sir had not came i started reading Dainik Bhaskar newspaper. At the front page of Dainik Bhaskar i noticed a small strip of advertisement of Xiaomi Redmi Note 5. I didn''''t took that seriously.After a while Sir came and he started reading newspaper.Then he asked me why Xiaomi Brand is so popular and cheap in India. I gave some lame points to answer the question.
But in the middle Sir stopped me and told me that if you want to know the answer of this question then you will also have to think like Xiaomi.
Xiaomi has done a good analysis of Indian Market similar to Micromax but Micromax has a short sighted view of Indian Market.
Xioami got a right view that majority of Indian people want Quantity rather than Quality in hardware sector.
So it started giving its smartphones with high end software but low end hardware.Like Xiaomi regularly gives high end processors but it when it comes to screen they do not use good and upxed gorilla glass.
But the major thing sir told me about advertisements.He told me that Xiaomi does not spend its money in ads.Rather in place of ads it regularly gives upxes to its phones.Here Micromax was left behind Xiaomi as Micromax also gave good phones but rarely gave upxes to their phones.Due to this Micromax customer developed a outdated view of Micromax whereas Xiaomi doesn''''t let its customers cut from latest softwares upxes.Now Micromax is past and Xiaomi is present.
Xiaomi spends very less amount of money on ads. Another masterstroke from Xiaomi was the false Made in India brand. In reality the parts were exported from china and they were assembled in India.
But the Indian masses are so obbesesed with Make in India brand that they developed a thought that Xiaomi is promoting Made in India and also prove to be a plus point for Xiaomi.
Similarly there are many small reasons also but they not worth discussing. Xiaomi offers cheap phones and their per phone''''s profit is also less than other companies.
I hope U like the answer.
为了回答这个问题，我将与你分享一个事情。
当我准备联合入学考试的时候，我接受了物理老师几个月的私人辅导。有一天，我一大早就去上课了，因为老师没有来，我就开始读《巴斯卡日报》。在巴斯卡日报的头版上，我看到一小条小米红米Note 5的广告，当时我没太在意。过了一会儿，先生来了，他开始看报纸，然后他问我为什么小米品牌在印度如此受欢迎以及如此便宜。我给出了一些站不住脚的观点来回答这个问题。
但是在中间的时候，先生打断了我，告诉我如果你想知道这个问题的答案，你也必须像小米一样思考。
小米对印度市场的分析与Micromax类似，但Micromax对印度市场的分析是短视的。
小米有一个正确的观点，在硬件方面，大多数印度人想要的是数量而不是质量。
因此，该公司开始为其智能手机提供高端软件和低端硬件。就像小米经常提供高端处理器，但当涉及到屏幕时，他们不使用优质且最新的大猩猩玻璃。
但是，先生告诉我的主要事情是关于广告的。他告诉我，小米不会把钱花在广告上，而是定期更新它的手机来取代广告。在这里，Micromax被抛在了小米之后，因为Micromax也提供不错的手机，但很少更新他们的手机。由于这个原因，Micromax的客户认为Micromax已经过时了，然而小米会让它的客户持续体验到最新的软件更新。现在Micromax已经成为过去式了，小米已经上场。
小米花在广告上的钱非常少。小米的另一个妙招是印度制造。实际上，这些零配件是从中国进口的，在印度组装。
但印度大众对“印度制造”品牌如此着迷，以至于他们认为小米是在推动“印度制造”，也证明了这个也可以作为小米的一个加分点。
同样地，也有许多微小的原因，但他们不值得讨论。小米提供廉价手机，每部手机的利润也低于其他公司。
我希望你喜欢这个答案。
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